Aloft Hotel

Birmingham

Guestrooms

Aloft Birmingham is a loft inspired hotel in Birmingham city centre’s Eastside district. The full scope of work required included the following areas : Aloft Ground Floor Public Areas, Aloft Gym, Aloft Meeting Rooms, all guestrooms and guestroom corridors. The ground floor of the public areas were broken into the following zones : WXYZ Bar, Cocktail Music Lounge, Reception Lounge, Intouch IT Area, Refuel Snack and Refreshment Area, Remix Games Area and Reception. As a consistent theme and brand ethos, the concept behind the scheme was orientated around live music performances and vibrant environments

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PROJECT COMPLETED IN ASSOCIATION WITH FCH ARCHITECTS